Nike Retail
With 1000+ retail locations globally, maintaining a consistent brand look and feel while supporting specific local operations was crucial to the Nike in-store experience. I design print collateral, digital experiences, and environments to ensure that employees and customers receive a consistent experience with clear pathways to information.Nike Rise
Nike Rise needed signage and fixture arrangements within the pod system to create scalable storytelling moments. The goal: to ignite consumer sport journeys across physical and digital.My role was to design print signage using campaign imagery and sketch retail layouts. I handed these sketches off to a 3D designer and worked with them to create renders, offering the Nike team options at each stage of feedback.
Gumball Pack
For their Times Square location, the client requested a branded space within Nike Kids Foot Locker to excite and engage kids on Air Max Day.The AMD drop was called the Nike Gumball Pack. We needed to create a freestanding structure, with a small foot print, and it needed to be kid-proof. I assisted Lead Designer, Max Radi. In addition, we designed a seeding kit that was distributed to influencers to boost promotion of the product.
