https://sitafidler.com Sita Fidler Thu, 30 May 2024 20:19:17 +0000 https://sitafidler.com en https://sitafidler.com/Home Wed, 10 Jan 2024 22:59:11 +0000 Sita Fidler https://sitafidler.com/Home Sita Fidler is a Senior Designer, currently crafting digital experiences for Nike at Thesis. Selected Works 01&nbsp; &nbsp;Nike Digital* 02&nbsp; &nbsp;Nike Retail&nbsp;03&nbsp; &nbsp;Branding 04&nbsp; &nbsp;Driveway05&nbsp; &nbsp;Vacasa 06&nbsp; &nbsp;Zines07&nbsp; &nbsp;Collage *Password protected for client privacy. About Socials Insta︎︎︎ LinkedIn︎︎︎ https://sitafidler.com/Nike-Retail Wed, 10 Jan 2024 22:57:10 +0000 Sita Fidler https://sitafidler.com/Nike-Retail Nike Retail With 1000+ retail locations globally, maintaining a consistent brand look and feel while supporting specific local operations was crucial to the Nike in-store experience. I design print collateral, digital experiences, and environments to ensure that employees and customers receive a consistent experience with clear pathways to information. Nike Rise Nike Rise needed signage and fixture arrangements within the pod system to create scalable storytelling moments.&nbsp;The goal: to ignite consumer sport journeys across physical and digital. My role was to design print signage using campaign imagery and sketch retail layouts. I handed these sketches off to a 3D designer and worked with them to create renders, offering the Nike team options at each stage of feedback. <img width="2138" height="4050" width_o="2138" height_o="4050" data-src="https://freight.cargo.site/t/original/i/3690e97c6289154a95a6608acaa7304d20db018fa2ea4f09681ce54e51074b4c/Su20_NT_Nike_Yoga_ShortStoryBoard_14.25x273.jpg" data-mid="201506581" border="0" src="https://freight.cargo.site/w/1000/i/3690e97c6289154a95a6608acaa7304d20db018fa2ea4f09681ce54e51074b4c/Su20_NT_Nike_Yoga_ShortStoryBoard_14.25x273.jpg" /> <img width="2138" height="4050" width_o="2138" height_o="4050" data-src="https://freight.cargo.site/t/original/i/c2f3f90f62af415f6c7d61fae681c23ec181d6df5b9edb65f8acec9b64e6bad8/Su20_NT_Nike_Yoga_ShortStoryBoard_14.25x272_1.jpg" data-mid="201506582" border="0" src="https://freight.cargo.site/w/1000/i/c2f3f90f62af415f6c7d61fae681c23ec181d6df5b9edb65f8acec9b64e6bad8/Su20_NT_Nike_Yoga_ShortStoryBoard_14.25x272_1.jpg" /> <img width="2138" height="4050" width_o="2138" height_o="4050" data-src="https://freight.cargo.site/t/original/i/a659570a83039888bbdf9d60b99abae48769cb14a52dd739af424cfb6c3a8d5e/Su20_NT_Nike_Yoga_ShortStoryBoard_14.25x27.jpg" data-mid="201506583" border="0" src="https://freight.cargo.site/w/1000/i/a659570a83039888bbdf9d60b99abae48769cb14a52dd739af424cfb6c3a8d5e/Su20_NT_Nike_Yoga_ShortStoryBoard_14.25x27.jpg" /> <img width="1400" height="787" width_o="1400" height_o="787" data-src="https://freight.cargo.site/t/original/i/4c682cb170b4f8a2ea0d5a2097319a734aa88a47f7f23c04da85b4285fd93c4a/PodSketch.gif" data-mid="212042084" border="0" src="https://freight.cargo.site/w/1000/i/4c682cb170b4f8a2ea0d5a2097319a734aa88a47f7f23c04da85b4285fd93c4a/PodSketch.gif" /> <img width="1026" height="3024" width_o="1026" height_o="3024" data-src="https://freight.cargo.site/t/original/i/afef46952c470b31880399c8ba9b5113698330f639fa5607aa6be8707ed6067a/Su20_NT_Nike_Yoga_LongStoryBoard_14.25x423.jpg" data-mid="201506547" border="0" src="https://freight.cargo.site/w/1000/i/afef46952c470b31880399c8ba9b5113698330f639fa5607aa6be8707ed6067a/Su20_NT_Nike_Yoga_LongStoryBoard_14.25x423.jpg" /> <img width="1026" height="3024" width_o="1026" height_o="3024" data-src="https://freight.cargo.site/t/original/i/994b581847e52d5e111d2c34d3c0e1094953c1140f8b7c1a337f2f1595f9c670/Su20_NT_Nike_Yoga_LongStoryBoard_14.25x42.jpg" data-mid="201506545" border="0" src="https://freight.cargo.site/w/1000/i/994b581847e52d5e111d2c34d3c0e1094953c1140f8b7c1a337f2f1595f9c670/Su20_NT_Nike_Yoga_LongStoryBoard_14.25x42.jpg" /> <img width="1026" height="3024" width_o="1026" height_o="3024" data-src="https://freight.cargo.site/t/original/i/0c65fb0cb5cbbc76956bc9612de949f24519ecf67a3975f903afabe342a0d22b/Su20_NT_Nike_Yoga_LongStoryBoard_14.25x422.jpg" data-mid="201506546" border="0" src="https://freight.cargo.site/w/1000/i/0c65fb0cb5cbbc76956bc9612de949f24519ecf67a3975f903afabe342a0d22b/Su20_NT_Nike_Yoga_LongStoryBoard_14.25x422.jpg" /> <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/ad770bc042721c6cefde241b59f59047786bbc35d8583f569446f52b7016d7d2/Pods.gif" data-mid="212036197" border="0" src="https://freight.cargo.site/w/1000/i/ad770bc042721c6cefde241b59f59047786bbc35d8583f569446f52b7016d7d2/Pods.gif" /> Gumball Pack For their Times Square location, the client requested a branded space within Nike Kids Foot Locker to excite and engage kids on Air Max Day. The AMD drop was called the Nike Gumball Pack. We needed to create a freestanding structure, with a small foot print, and it needed to be kid-proof. I assisted Lead Designer, Max Radi. In addition, we designed a seeding kit that was distributed to influencers to boost promotion of the product. <img width="1800" height="1057" width_o="1800" height_o="1057" data-src="https://freight.cargo.site/t/original/i/17713be43db7c7530a0c79b66c09ef8f91922da16125501dab80db8bd8f73f1d/SFidler_Bubblegum.jpg" data-mid="207222090" border="0" src="https://freight.cargo.site/w/1000/i/17713be43db7c7530a0c79b66c09ef8f91922da16125501dab80db8bd8f73f1d/SFidler_Bubblegum.jpg" /> <img width="1781" height="748" width_o="1781" height_o="748" data-src="https://freight.cargo.site/t/original/i/9dc2f78015c620f19a7012b9de6304a5bd54b51a5a60d62ecf1aa72083cd2560/Bubblegum.gif" data-mid="212035817" border="0" src="https://freight.cargo.site/w/1000/i/9dc2f78015c620f19a7012b9de6304a5bd54b51a5a60d62ecf1aa72083cd2560/Bubblegum.gif" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/a765b44feb450655c8c4e90cf164b17c2f5ff9b5574a436dc28c50171824e8a5/SFidler_Bubblegum_10.jpg" data-mid="207222391" border="0" src="https://freight.cargo.site/w/1000/i/a765b44feb450655c8c4e90cf164b17c2f5ff9b5574a436dc28c50171824e8a5/SFidler_Bubblegum_10.jpg" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/3c2df393aff53249c633e5fc5535a6ad70ee20faf357f63abfe40715630ecf25/SFidler_Bubblegum_9.jpg" data-mid="207222397" border="0" src="https://freight.cargo.site/w/1000/i/3c2df393aff53249c633e5fc5535a6ad70ee20faf357f63abfe40715630ecf25/SFidler_Bubblegum_9.jpg" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/6a477478572786b283fb54c5191b8b89bbd4074d9022bab88557f43c1d2c8011/SFidler_Bubblegum_7.jpg" data-mid="207222399" border="0" src="https://freight.cargo.site/w/1000/i/6a477478572786b283fb54c5191b8b89bbd4074d9022bab88557f43c1d2c8011/SFidler_Bubblegum_7.jpg" /> <img width="1700" height="956" width_o="1700" height_o="956" data-src="https://freight.cargo.site/t/original/i/c1810c658de0b604fc53956355af85e61fb8a66886b0eef1d75514a28e6636c3/Bubblegum-2.gif" data-mid="212035801" border="0" src="https://freight.cargo.site/w/1000/i/c1810c658de0b604fc53956355af85e61fb8a66886b0eef1d75514a28e6636c3/Bubblegum-2.gif" /><img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/aa19061401aa9fff851d045b62e9f08a33e0cfa5bc62361df57ce45a8364a8eb/SFidler_Bubblegum_6.png" data-mid="204117307" border="0" src="https://freight.cargo.site/w/1000/i/aa19061401aa9fff851d045b62e9f08a33e0cfa5bc62361df57ce45a8364a8eb/SFidler_Bubblegum_6.png" /><img width="2500" height="1362" width_o="2500" height_o="1362" data-src="https://freight.cargo.site/t/original/i/a7128313dcae4fe597dbb36ea8ffca868023b96b01791da66b35bf08e16cbf2a/SFidler_Bubblegum_12.jpg" data-mid="204117454" border="0" src="https://freight.cargo.site/w/1000/i/a7128313dcae4fe597dbb36ea8ffca868023b96b01791da66b35bf08e16cbf2a/SFidler_Bubblegum_12.jpg" /> https://sitafidler.com/Branding Thu, 30 May 2024 20:19:17 +0000 Sita Fidler https://sitafidler.com/Branding Branding Particle WoodworksI partnered with Particle, a wood shop specializing in custom furniture, framing, and bespoke goods. Amidst a sea of neutral color palettes and white backgrounds of modern woodwork, I developed a bold visual identity and lively color system that gave the brand a distinct point of view. I photographed product, managed social accounts, and created merchandise ensuring that the brand presence resonates across platforms. <img width="4167" height="4167" width_o="4167" height_o="4167" data-src="https://freight.cargo.site/t/original/i/17be7c40b7ac1708de11d8e1bf6777a35fa881bb507ffc6cf9adc470ccfcc2d2/Poster.png" data-mid="216255516" border="0" src="https://freight.cargo.site/w/1000/i/17be7c40b7ac1708de11d8e1bf6777a35fa881bb507ffc6cf9adc470ccfcc2d2/Poster.png" /> <img width="991" height="1239" width_o="991" height_o="1239" data-src="https://freight.cargo.site/t/original/i/c32d426ceb8e561b751894b1646b502e8baa710ea600dc6dafd67cf2e6828588/000002420032.png" data-mid="252599457" border="0" src="https://freight.cargo.site/w/991/i/c32d426ceb8e561b751894b1646b502e8baa710ea600dc6dafd67cf2e6828588/000002420032.png" /> <img width="1024" height="1280" width_o="1024" height_o="1280" data-src="https://freight.cargo.site/t/original/i/240fd3fe65519fcf6fea768a654fd21eec05d8e77f151a0107d71bc9116e27c0/000002420036.png" data-mid="252599458" border="0" src="https://freight.cargo.site/w/1000/i/240fd3fe65519fcf6fea768a654fd21eec05d8e77f151a0107d71bc9116e27c0/000002420036.png" /> <img width="2000" height="1001" width_o="2000" height_o="1001" data-src="https://freight.cargo.site/t/original/i/a9101cc10ac3cc1fe2ec61949bd8874c43870364e836153b534367e90257ca46/SFidler_Particle-01.png" data-mid="212030972" border="0" src="https://freight.cargo.site/w/1000/i/a9101cc10ac3cc1fe2ec61949bd8874c43870364e836153b534367e90257ca46/SFidler_Particle-01.png" /><img width="1200" height="600" width_o="1200" height_o="600" data-src="https://freight.cargo.site/t/original/i/229de38ccb73e532133d662bdb9b8a86b475a82f419e359dde065c24c62bb2f6/GIF-Particle-02.gif" data-mid="212030991" border="0" src="https://freight.cargo.site/w/1000/i/229de38ccb73e532133d662bdb9b8a86b475a82f419e359dde065c24c62bb2f6/GIF-Particle-02.gif" /><img width="1400" height="1094" width_o="1400" height_o="1094" data-src="https://freight.cargo.site/t/original/i/34080b296cb275b0cdf14da33fcfd912e64e35ece8fcbb3c69c0b0678af992bb/Particle.png" data-mid="221235167" border="0" src="https://freight.cargo.site/w/1000/i/34080b296cb275b0cdf14da33fcfd912e64e35ece8fcbb3c69c0b0678af992bb/Particle.png" /> <img width="3306" height="4408" width_o="3306" height_o="4408" data-src="https://freight.cargo.site/t/original/i/5b4f02a6ac51ae81f8079bb9cc99e5bf10d6f8c525516f61c6a19325cd8b4283/IMG_6612.jpg" data-mid="252596527" border="0" src="https://freight.cargo.site/w/1000/i/5b4f02a6ac51ae81f8079bb9cc99e5bf10d6f8c525516f61c6a19325cd8b4283/IMG_6612.jpg" /> <img width="2562" height="3416" width_o="2562" height_o="3416" data-src="https://freight.cargo.site/t/original/i/b7f4d6c5ba18c549d40bdd60fc645f7d50700e1a8b1e081d8b18c5c8d9d10d2b/IMG_6614.jpg" data-mid="252596528" border="0" src="https://freight.cargo.site/w/1000/i/b7f4d6c5ba18c549d40bdd60fc645f7d50700e1a8b1e081d8b18c5c8d9d10d2b/IMG_6614.jpg" /> <img width="1485" height="990" width_o="1485" height_o="990" data-src="https://freight.cargo.site/t/original/i/767d26a10676709e6953a504a92b7192a7cf62f343d4d217ba6b0b36f359e166/Mockup-noise.png" data-mid="244901970" border="0" src="https://freight.cargo.site/w/1000/i/767d26a10676709e6953a504a92b7192a7cf62f343d4d217ba6b0b36f359e166/Mockup-noise.png" /><img width="2500" height="1243" width_o="2500" height_o="1243" data-src="https://freight.cargo.site/t/original/i/c527d3d58400df7b1a1ba57060de97b10a554c82437f59cb237e84da0aa8a755/SFidler_Particle-03.png" data-mid="212030973" border="0" src="https://freight.cargo.site/w/1000/i/c527d3d58400df7b1a1ba57060de97b10a554c82437f59cb237e84da0aa8a755/SFidler_Particle-03.png" /><img width="2500" height="1111" width_o="2500" height_o="1111" data-src="https://freight.cargo.site/t/original/i/34ed5dc3fcab846b9f6705efb17278a355d2d1183112f751dc183e27748bbc1d/SFidler_Particle.png" data-mid="212030977" border="0" src="https://freight.cargo.site/w/1000/i/34ed5dc3fcab846b9f6705efb17278a355d2d1183112f751dc183e27748bbc1d/SFidler_Particle.png" /><img width="2500" height="1408" width_o="2500" height_o="1408" data-src="https://freight.cargo.site/t/original/i/ea17772267c662feb510b8c0df4b2ca0ddfa478f947bbbb7c7765adf9e73c75a/SFidler_Particle-07.png" data-mid="212030975" border="0" src="https://freight.cargo.site/w/1000/i/ea17772267c662feb510b8c0df4b2ca0ddfa478f947bbbb7c7765adf9e73c75a/SFidler_Particle-07.png" /><img width="2500" height="1111" width_o="2500" height_o="1111" data-src="https://freight.cargo.site/t/original/i/f4e6e6ec552413aa9c0249d8f8f8b8e21bd9d9ac264de9a928de3ac055995366/SFidler_Particle-05.png" data-mid="212030974" border="0" src="https://freight.cargo.site/w/1000/i/f4e6e6ec552413aa9c0249d8f8f8b8e21bd9d9ac264de9a928de3ac055995366/SFidler_Particle-05.png" /><img width="4167" height="2586" width_o="4167" height_o="2586" data-src="https://freight.cargo.site/t/original/i/e893e46c1be5839612f136b0488351f14275c6321d5d363b5787249ed42149c3/Particle.png" data-mid="212030940" border="0" src="https://freight.cargo.site/w/1000/i/e893e46c1be5839612f136b0488351f14275c6321d5d363b5787249ed42149c3/Particle.png" /> LaRae HandmadeFor LaRae Handmade, a sewist and pattern designer, I crafted a logo, font pairing, and color scheme. The color scheme draws inspiration from the soft, muted tones of vintage quilts that often utilize naturally dyed fabrics. <img width="1600" height="1151" width_o="1600" height_o="1151" data-src="https://freight.cargo.site/t/original/i/8230125482994f7b88ec6e231ff672a8c3f0998466dcb783397ba7a782e83b2e/LaRae.gif" data-mid="219838071" border="0" src="https://freight.cargo.site/w/1000/i/8230125482994f7b88ec6e231ff672a8c3f0998466dcb783397ba7a782e83b2e/LaRae.gif" /> <img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/b8f8c3b9df881571638ed20b6dc8703a55ad31394e13fa0cdd7f0ae03cdfb589/laraehandmade_1735928937_3537550782138725816_48849066990.jpg" data-mid="236507219" border="0" src="https://freight.cargo.site/w/1000/i/b8f8c3b9df881571638ed20b6dc8703a55ad31394e13fa0cdd7f0ae03cdfb589/laraehandmade_1735928937_3537550782138725816_48849066990.jpg" /> <img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/d9b1761b8bfa4dc0ecbfd54141d2fc7a019029eebd6d44207a3200bee372299c/laraehandmade_1735928937_3537550781794938711_48849066990-1.jpg" data-mid="236507235" border="0" src="https://freight.cargo.site/w/1000/i/d9b1761b8bfa4dc0ecbfd54141d2fc7a019029eebd6d44207a3200bee372299c/laraehandmade_1735928937_3537550781794938711_48849066990-1.jpg" /> <img width="3627" height="2692" width_o="3627" height_o="2692" data-src="https://freight.cargo.site/t/original/i/70ee40927be9f4d634477150b73df4cf6d654f79bfc61912c56efc49d3f14a3a/LaRae-01.png" data-mid="219838073" border="0" src="https://freight.cargo.site/w/1000/i/70ee40927be9f4d634477150b73df4cf6d654f79bfc61912c56efc49d3f14a3a/LaRae-01.png" /> <img width="1440" height="1079" width_o="1440" height_o="1079" data-src="https://freight.cargo.site/t/original/i/661b31ca8fd708d17fcbbe0225b74dd0afeb32a22fd2cd0f103f3f890edcde76/laraehandmade_1750353897_3658556122729875816_48849066990.jpg" data-mid="236507237" border="0" src="https://freight.cargo.site/w/1000/i/661b31ca8fd708d17fcbbe0225b74dd0afeb32a22fd2cd0f103f3f890edcde76/laraehandmade_1750353897_3658556122729875816_48849066990.jpg" /> <img width="1440" height="1079" width_o="1440" height_o="1079" data-src="https://freight.cargo.site/t/original/i/2538d81466f74ebc6d9c4a66cbcc188ca96e160b95c9d888a1649ede29b7c0c6/laraehandmade_1750353897_3658556122729981155_48849066990.jpg" data-mid="236507238" border="0" src="https://freight.cargo.site/w/1000/i/2538d81466f74ebc6d9c4a66cbcc188ca96e160b95c9d888a1649ede29b7c0c6/laraehandmade_1750353897_3658556122729981155_48849066990.jpg" /> <img width="3627" height="1537" width_o="3627" height_o="1537" data-src="https://freight.cargo.site/t/original/i/45a2ea7839ff97efd225b6ed9709eff80622a1c7277ed3718d857fdcecd0764b/LaRae-Portfolio-06.png" data-mid="219838080" border="0" src="https://freight.cargo.site/w/1000/i/45a2ea7839ff97efd225b6ed9709eff80622a1c7277ed3718d857fdcecd0764b/LaRae-Portfolio-06.png" /><img width="3627" height="2459" width_o="3627" height_o="2459" data-src="https://freight.cargo.site/t/original/i/df71b9d49df425e86fdbdae357c4934c82c1b829e857afb59bbfe3115010d772/LaRae-Portfolio-07.png" data-mid="219843611" border="0" src="https://freight.cargo.site/w/1000/i/df71b9d49df425e86fdbdae357c4934c82c1b829e857afb59bbfe3115010d772/LaRae-Portfolio-07.png" /> Sacred SunI collaborated with Sacred Sun, a health and beauty brand devoted to crafting nourishing botanical blends inspired by the sun. Together, we crafted a brand identity that encapsulated the essence of Sacred Sun's mission and spirit.I crafted a series of logos specifically tailored for packaging and a warm, mediterranean-inspired color palette. <img width="1800" height="1112" width_o="1800" height_o="1112" data-src="https://freight.cargo.site/t/original/i/7981702693a447ce2e94a6ceae9ffefe325e098c3a6ead8a24f91c989accb208/SFidler_SacredSun.jpg" data-mid="219838557" border="0" src="https://freight.cargo.site/w/1000/i/7981702693a447ce2e94a6ceae9ffefe325e098c3a6ead8a24f91c989accb208/SFidler_SacredSun.jpg" /><img width="2000" height="664" width_o="2000" height_o="664" data-src="https://freight.cargo.site/t/original/i/f7f1be54e0575b04bf77361cb6fe6fd5d3a3f9ccc6ab39e5c312cf628cd5423f/SFidler_SacredSun_5.jpg" data-mid="219838763" border="0" src="https://freight.cargo.site/w/1000/i/f7f1be54e0575b04bf77361cb6fe6fd5d3a3f9ccc6ab39e5c312cf628cd5423f/SFidler_SacredSun_5.jpg" /><img width="1400" height="860" width_o="1400" height_o="860" data-src="https://freight.cargo.site/t/original/i/6fcd8f991c79986a4b4c270c7130aaf59c4b4c74597561ddcdcad4df3128a337/SacredSun-GIF02.gif" data-mid="219838207" border="0" src="https://freight.cargo.site/w/1000/i/6fcd8f991c79986a4b4c270c7130aaf59c4b4c74597561ddcdcad4df3128a337/SacredSun-GIF02.gif" /><img width="1800" height="842" width_o="1800" height_o="842" data-src="https://freight.cargo.site/t/original/i/21b15f6c2598c078ae0e5b34620789b07a2f05c3d8a5713f31379886e03c705c/SFidler_SacredSun_4.jpg" data-mid="219838226" border="0" src="https://freight.cargo.site/w/1000/i/21b15f6c2598c078ae0e5b34620789b07a2f05c3d8a5713f31379886e03c705c/SFidler_SacredSun_4.jpg" /><img width="1800" height="837" width_o="1800" height_o="837" data-src="https://freight.cargo.site/t/original/i/e4cf5b38fbc8adbf33042dcfc54a3870ba1c38f006504299b86e44e44d95013e/SFidler_SacredSun_2.jpg" data-mid="219838220" border="0" src="https://freight.cargo.site/w/1000/i/e4cf5b38fbc8adbf33042dcfc54a3870ba1c38f006504299b86e44e44d95013e/SFidler_SacredSun_2.jpg" /><img width="1800" height="1800" width_o="1800" height_o="1800" data-src="https://freight.cargo.site/t/original/i/4224712a276bb0c8730cba817e23ed730474391c8acb13bd75d7dc24dd0f3811/SFidler_SacredSun_7-med.jpg" data-mid="219838444" border="0" src="https://freight.cargo.site/w/1000/i/4224712a276bb0c8730cba817e23ed730474391c8acb13bd75d7dc24dd0f3811/SFidler_SacredSun_7-med.jpg" /><img width="1600" height="749" width_o="1600" height_o="749" data-src="https://freight.cargo.site/t/original/i/5a6aa90547e8aded1967739a9d99a1650170ee243f3c4ad32ddd85e83a6311f4/SacredSun-GIF.gif" data-mid="219838206" border="0" src="https://freight.cargo.site/w/1000/i/5a6aa90547e8aded1967739a9d99a1650170ee243f3c4ad32ddd85e83a6311f4/SacredSun-GIF.gif" /><img width="1800" height="1125" width_o="1800" height_o="1125" data-src="https://freight.cargo.site/t/original/i/dc7586761e7bbb764c0081b7096fc06f074da5493f2aead4f65f522459cd4392/SFidler_SacredSun_6-med.jpg" data-mid="219838307" border="0" src="https://freight.cargo.site/w/1000/i/dc7586761e7bbb764c0081b7096fc06f074da5493f2aead4f65f522459cd4392/SFidler_SacredSun_6-med.jpg" /> https://sitafidler.com/Driveway Fri, 02 Feb 2024 22:19:19 +0000 Sita Fidler https://sitafidler.com/Driveway Driveway Brand GuidelinesWhen I joined Driveway as a Senior Deisgner, the brand felt diluted across different pillars of the organization. We often partnered with agencies and printers and needed to ensure that our brand story was communicated accurately.My solution: a cohesive set of brand guidelines. I coordinated with teams across product and marketing to create a single document that could be shared with internal and external partners. Here are some sample slides. <img width="1800" height="1012" width_o="1800" height_o="1012" data-src="https://freight.cargo.site/t/original/i/c3c234566eceb3c62a96fa4617ec65b148efc65f6837f0d6843ddef2f26eaf12/Deck_Laydown_Driveway-01.jpg" data-mid="207222788" border="0" src="https://freight.cargo.site/w/1000/i/c3c234566eceb3c62a96fa4617ec65b148efc65f6837f0d6843ddef2f26eaf12/Deck_Laydown_Driveway-01.jpg" /><img width="1800" height="1013" width_o="1800" height_o="1013" data-src="https://freight.cargo.site/t/original/i/cf176b91bb3a8ee7b0b3c50be8147243d37e4beef771c2d2ff72ce4bbac6e6a1/Brand_Guidelines_r22.jpg" data-mid="207222911" border="0" src="https://freight.cargo.site/w/1000/i/cf176b91bb3a8ee7b0b3c50be8147243d37e4beef771c2d2ff72ce4bbac6e6a1/Brand_Guidelines_r22.jpg" /><img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/1b3c346099474bfe30a92ffa47282844504485abd2d0968f04026ac62dd5edd4/Brand_Guidelines_r23.png" data-mid="203755672" border="0" src="https://freight.cargo.site/w/1000/i/1b3c346099474bfe30a92ffa47282844504485abd2d0968f04026ac62dd5edd4/Brand_Guidelines_r23.png" /><img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/6939b1f4b5484249e6fe4622dd5c13dc598c682d91542c672e5cbd6d199272bb/Brand_Guidelines_colors.gif" data-mid="212027527" border="0" src="https://freight.cargo.site/w/1000/i/6939b1f4b5484249e6fe4622dd5c13dc598c682d91542c672e5cbd6d199272bb/Brand_Guidelines_colors.gif" /><img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/b31e427d992de39621570afe214ecfce37326f36bd49239b04b43db821b95938/Brand_Guidelines_illo.gif" data-mid="212027778" border="0" src="https://freight.cargo.site/w/1000/i/b31e427d992de39621570afe214ecfce37326f36bd49239b04b43db821b95938/Brand_Guidelines_illo.gif" /> Social When I started at Driveway, the marketing team paid an agency to run social accounts. It was expensive, centered stock photography, and the content didn’t feel aspirational. We decided to pull the account in-house. I did a competitor analysis, looking outside the auto industry to sectors prioritizing design. I offered a strategy with templated categories to push on social. To create content for social platforms, I art directed and produced photoshoots, using a nimble team of a photographer and models, each resulting in 25 images and 3 videos. Los Angeles + Palm Springs Producer/Art Director: Sita Fidler Photographer: Neal Handloser Las VegasProducer/Art Director: Sita FidlerPhotographer: Billy Yarbrough Mt. HoodArt Director/Photographer: Sita Fidler <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/630293d1d48bf4d7ffa1a32dcb3d91337eec0990f0969bc78dde4800656397ed/Driveway_Social-2.png" data-mid="212027890" border="0" src="https://freight.cargo.site/w/1000/i/630293d1d48bf4d7ffa1a32dcb3d91337eec0990f0969bc78dde4800656397ed/Driveway_Social-2.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9b26b30d7e4c446ad4f41998a0d732eb6c615d313ebe2e22a220e56c392cc7e8/Driveway_Social.gif" data-mid="212027885" border="0" src="https://freight.cargo.site/w/1000/i/9b26b30d7e4c446ad4f41998a0d732eb6c615d313ebe2e22a220e56c392cc7e8/Driveway_Social.gif" /> <img width="2160" height="3236" width_o="2160" height_o="3236" data-src="https://freight.cargo.site/t/original/i/8277e258f19c641f65049584dc5a862ec7276abe895ca13fa03a360d447fbd79/Q4_2021_Tier2_LA_Roadtrip_5322_WEB-RES.jpg" data-mid="204135807" border="0" src="https://freight.cargo.site/w/1000/i/8277e258f19c641f65049584dc5a862ec7276abe895ca13fa03a360d447fbd79/Q4_2021_Tier2_LA_Roadtrip_5322_WEB-RES.jpg" /> <img width="1601" height="2400" width_o="1601" height_o="2400" data-src="https://freight.cargo.site/t/original/i/925797d105c2f1e2ca5fe139d460a1aa0b66e8f3212ad995c3a65fbe10885bc5/092A4511.jpg" data-mid="204138565" border="0" src="https://freight.cargo.site/w/1000/i/925797d105c2f1e2ca5fe139d460a1aa0b66e8f3212ad995c3a65fbe10885bc5/092A4511.jpg" /> <img width="3236" height="2160" width_o="3236" height_o="2160" data-src="https://freight.cargo.site/t/original/i/44507ac9343e6db9c281f66c5f655248a2791f8738a4cf48c133c0e14075906e/Q4_2021_Tier2_LA_Roadtrip_7068_WEB-RES.jpg" data-mid="204135711" border="0" src="https://freight.cargo.site/w/1000/i/44507ac9343e6db9c281f66c5f655248a2791f8738a4cf48c133c0e14075906e/Q4_2021_Tier2_LA_Roadtrip_7068_WEB-RES.jpg" /> <img width="2160" height="3236" width_o="2160" height_o="3236" data-src="https://freight.cargo.site/t/original/i/6b14a718eb7ad9024b699af62aa08a194b1f3845947038c85e3c77b1fbd9a727/Q4_2021_Tier2_LA_Roadtrip_6500_WEB-RES.jpg" data-mid="204135835" border="0" src="https://freight.cargo.site/w/1000/i/6b14a718eb7ad9024b699af62aa08a194b1f3845947038c85e3c77b1fbd9a727/Q4_2021_Tier2_LA_Roadtrip_6500_WEB-RES.jpg" /> <img width="1601" height="2400" width_o="1601" height_o="2400" data-src="https://freight.cargo.site/t/original/i/077ba5e9899ae609ac5570a7d1245a844a2ac9871b1c339885fd63a4461764c5/092A4631.jpg" data-mid="204135782" border="0" src="https://freight.cargo.site/w/1000/i/077ba5e9899ae609ac5570a7d1245a844a2ac9871b1c339885fd63a4461764c5/092A4631.jpg" /> <img width="3236" height="2160" width_o="3236" height_o="2160" data-src="https://freight.cargo.site/t/original/i/c89910cff64c2a474e527c94f22e431fd1158e4b63aa370fdb936788728a4154/Q4_2021_Tier2_LA_Roadtrip_6930_WEB-RES.jpg" data-mid="204135723" border="0" src="https://freight.cargo.site/w/1000/i/c89910cff64c2a474e527c94f22e431fd1158e4b63aa370fdb936788728a4154/Q4_2021_Tier2_LA_Roadtrip_6930_WEB-RES.jpg" /> <img width="3236" height="2160" width_o="3236" height_o="2160" data-src="https://freight.cargo.site/t/original/i/b1995d53162b2f346a998b94aa42be6b141d8571bfcd4d43b148e25d8839ac25/Q4_2021_Tier2_LA_Roadtrip_6118_WEB-RES.jpg" data-mid="204135718" border="0" src="https://freight.cargo.site/w/1000/i/b1995d53162b2f346a998b94aa42be6b141d8571bfcd4d43b148e25d8839ac25/Q4_2021_Tier2_LA_Roadtrip_6118_WEB-RES.jpg" /> <img width="3236" height="2160" width_o="3236" height_o="2160" data-src="https://freight.cargo.site/t/original/i/b7d1e5ac710bf58d1fec789d2776f353f349a8fa3c5849032146920bd034e649/Q4_2021_Tier2_LA_Roadtrip_6568_WEB-RES.jpg" data-mid="204135721" border="0" src="https://freight.cargo.site/w/1000/i/b7d1e5ac710bf58d1fec789d2776f353f349a8fa3c5849032146920bd034e649/Q4_2021_Tier2_LA_Roadtrip_6568_WEB-RES.jpg" /> <img width="2160" height="3236" width_o="2160" height_o="3236" data-src="https://freight.cargo.site/t/original/i/ecf8d67d1b1ffbdd9ab0b4686908c456b0e70b24421d96fb57763f570f027f9e/Q4_2021_Tier2_LA_Roadtrip_7032_WEB-RES.jpg" data-mid="204135865" border="0" src="https://freight.cargo.site/w/1000/i/ecf8d67d1b1ffbdd9ab0b4686908c456b0e70b24421d96fb57763f570f027f9e/Q4_2021_Tier2_LA_Roadtrip_7032_WEB-RES.jpg" /> <img width="2400" height="1601" width_o="2400" height_o="1601" data-src="https://freight.cargo.site/t/original/i/df1fc3bb6d52c26171187cab94258852cd188d46c51625d4e5a39c4754345f0e/092A4263.jpg" data-mid="204135761" border="0" src="https://freight.cargo.site/w/1000/i/df1fc3bb6d52c26171187cab94258852cd188d46c51625d4e5a39c4754345f0e/092A4263.jpg" /> <img width="2400" height="1601" width_o="2400" height_o="1601" data-src="https://freight.cargo.site/t/original/i/b7ec286aed80e420e182b1482c107719d5064135b59208431008db197cac0a1d/092A3872.jpg" data-mid="204135775" border="0" src="https://freight.cargo.site/w/1000/i/b7ec286aed80e420e182b1482c107719d5064135b59208431008db197cac0a1d/092A3872.jpg" /> <img width="2400" height="1601" width_o="2400" height_o="1601" data-src="https://freight.cargo.site/t/original/i/ddcb6c577e579580f4e8a80c86a38fefb0db9ff1feb440c1463f36acc4d0c5cb/092A5086.jpg" data-mid="204138522" border="0" src="https://freight.cargo.site/w/1000/i/ddcb6c577e579580f4e8a80c86a38fefb0db9ff1feb440c1463f36acc4d0c5cb/092A5086.jpg" /> <img width="1601" height="2400" width_o="1601" height_o="2400" data-src="https://freight.cargo.site/t/original/i/420bb9850d54716a62f5383792768fbda6ff15c872b223689a7fc1ff4922dd5a/092A4477.jpg" data-mid="204135791" border="0" src="https://freight.cargo.site/w/1000/i/420bb9850d54716a62f5383792768fbda6ff15c872b223689a7fc1ff4922dd5a/092A4477.jpg" /> https://sitafidler.com/Zine-Library Wed, 31 Jan 2024 23:03:23 +0000 Sita Fidler https://sitafidler.com/Zine-Library Zine Library Lily-Liver The term lily-livered first appears at the start of the 16th century in Shakespeare’s Macbeth. At this time the liver was believed to govern the spirit. When healthy, it was thought to be dark red in hue and to offer courage and passion. When pale, or white like a lily, the liver was thought to offer frailty, weakness and surrender. This zine examines my own relationship with courage. Release party at Outlet, PDX with accompanying stickers, zine hats, and temporary tattoos. <img width="2000" height="1325" width_o="2000" height_o="1325" data-src="https://freight.cargo.site/t/original/i/17b8b24e1503ff48be933d9501ad795f1c69edef0a9728fa74fe9f3741edb3b4/S.Fidler_LilyLiver_2.jpg" data-mid="207229390" border="0" src="https://freight.cargo.site/w/1000/i/17b8b24e1503ff48be933d9501ad795f1c69edef0a9728fa74fe9f3741edb3b4/S.Fidler_LilyLiver_2.jpg" /> <img width="2000" height="1325" width_o="2000" height_o="1325" data-src="https://freight.cargo.site/t/original/i/f425f7e8369d0d243ffe9279d1748cfe8653fa352899444efc56d99addb61809/S.Fidler_LilyLiver_3.jpg" data-mid="207229391" border="0" src="https://freight.cargo.site/w/1000/i/f425f7e8369d0d243ffe9279d1748cfe8653fa352899444efc56d99addb61809/S.Fidler_LilyLiver_3.jpg" /> <img width="2000" height="1325" width_o="2000" height_o="1325" data-src="https://freight.cargo.site/t/original/i/89bddc2304ae082d2a5b6b79988b82cc8c0359d898978f779af0a1b0ebcf25f5/S.Fidler_LilyLiver_4.png" data-mid="205157864" border="0" src="https://freight.cargo.site/w/1000/i/89bddc2304ae082d2a5b6b79988b82cc8c0359d898978f779af0a1b0ebcf25f5/S.Fidler_LilyLiver_4.png" /> <img width="2000" height="1325" width_o="2000" height_o="1325" data-src="https://freight.cargo.site/t/original/i/286825ecc874f576e6ac6d673c7c908d41d507927db12b466aba439bbcb0bf35/S.Fidler_LilyLiver_5.png" data-mid="205157865" border="0" src="https://freight.cargo.site/w/1000/i/286825ecc874f576e6ac6d673c7c908d41d507927db12b466aba439bbcb0bf35/S.Fidler_LilyLiver_5.png" /> <img width="2000" height="1325" width_o="2000" height_o="1325" data-src="https://freight.cargo.site/t/original/i/664321473e586d2d40d5ba1738175e05e9f45302f9ade36aa0fd7dadb089f1b3/000004750006.jpg" data-mid="207229365" border="0" src="https://freight.cargo.site/w/1000/i/664321473e586d2d40d5ba1738175e05e9f45302f9ade36aa0fd7dadb089f1b3/000004750006.jpg" /> Champagne from a Paper Cup In the early '00s Death Cab for Cutie gave a voice, albeit one racked with angst and cliches, to adolescents sulking in their bedrooms. Facing a period of uncertainty in my mid-twenties, I revisit these sentiments in a risograph zine. Deliberately designed and printed under artificial time constraints, the work neither attempts to answer profound questions nor takes itself too seriously. Instead, it embraces themes of macabre, sexual awakening, and of course, transatlanticism.Release party at Donnie Vegas, printed at Outlet. <img width="2000" height="1325" width_o="2000" height_o="1325" data-src="https://freight.cargo.site/t/original/i/6e40b4394bea7cce03cbfa4f8e5898fae027cc280e4b465944d3342d6f9ec0b2/SFidler_DCFC_2.jpg" data-mid="207229458" border="0" src="https://freight.cargo.site/w/1000/i/6e40b4394bea7cce03cbfa4f8e5898fae027cc280e4b465944d3342d6f9ec0b2/SFidler_DCFC_2.jpg" /> <img width="2000" height="1325" width_o="2000" height_o="1325" data-src="https://freight.cargo.site/t/original/i/ac0b3c811e06b989b326a39b0d454bdba04ca55cc9fa78cd49df16256640bad6/SFidler_DCFC_1.jpg" data-mid="207229457" border="0" src="https://freight.cargo.site/w/1000/i/ac0b3c811e06b989b326a39b0d454bdba04ca55cc9fa78cd49df16256640bad6/SFidler_DCFC_1.jpg" /> <img width="2000" height="1325" width_o="2000" height_o="1325" data-src="https://freight.cargo.site/t/original/i/ca39af24909419024096d1ac96700724d9b7d72c0a544071990c523004281bf4/SFidler_DCFC_3.jpg" data-mid="207229459" border="0" src="https://freight.cargo.site/w/1000/i/ca39af24909419024096d1ac96700724d9b7d72c0a544071990c523004281bf4/SFidler_DCFC_3.jpg" /> <img width="2000" height="1325" width_o="2000" height_o="1325" data-src="https://freight.cargo.site/t/original/i/73dc856cd6136147638d33a407193ae2232570a8da392da197458843bb6263cb/SFidler_DCFC_4.jpg" data-mid="207229460" border="0" src="https://freight.cargo.site/w/1000/i/73dc856cd6136147638d33a407193ae2232570a8da392da197458843bb6263cb/SFidler_DCFC_4.jpg" /> <img width="2000" height="1325" width_o="2000" height_o="1325" data-src="https://freight.cargo.site/t/original/i/615244dc82d68d4547f7517e495cb3a573ce5c857bd884a9dd4594d984c52a54/SFidler_DCFC_5.jpg" data-mid="207229461" border="0" src="https://freight.cargo.site/w/1000/i/615244dc82d68d4547f7517e495cb3a573ce5c857bd884a9dd4594d984c52a54/SFidler_DCFC_5.jpg" /> <img width="2000" height="1325" width_o="2000" height_o="1325" data-src="https://freight.cargo.site/t/original/i/f2d26fe884262d26ae076ee5349da59df7c55e78657ce1b26d5044fb8e26584b/SFidler_DCFC_6.jpg" data-mid="207229462" border="0" src="https://freight.cargo.site/w/1000/i/f2d26fe884262d26ae076ee5349da59df7c55e78657ce1b26d5044fb8e26584b/SFidler_DCFC_6.jpg" /> <img width="2000" height="1325" width_o="2000" height_o="1325" data-src="https://freight.cargo.site/t/original/i/7fe801f129f35aa39d2668d0ff499bb154b9d97415000bb9633c7e3c6070de3a/000004750010.jpg" data-mid="207229455" border="0" src="https://freight.cargo.site/w/1000/i/7fe801f129f35aa39d2668d0ff499bb154b9d97415000bb9633c7e3c6070de3a/000004750010.jpg" /> <img width="2000" height="1325" width_o="2000" height_o="1325" data-src="https://freight.cargo.site/t/original/i/d6112bbce5e4e07ad29da0abaefee137edb7592f3ea7663699cb3d19a5ac37d1/000004750006.jpg" data-mid="207229454" border="0" src="https://freight.cargo.site/w/1000/i/d6112bbce5e4e07ad29da0abaefee137edb7592f3ea7663699cb3d19a5ac37d1/000004750006.jpg" /> <img width="2000" height="1325" width_o="2000" height_o="1325" data-src="https://freight.cargo.site/t/original/i/c5e29ae254a50335eef64e5328ad4c3e938beded0e8cd6bfc3d5d4be6c42c01c/000004750012.jpg" data-mid="207229456" border="0" src="https://freight.cargo.site/w/1000/i/c5e29ae254a50335eef64e5328ad4c3e938beded0e8cd6bfc3d5d4be6c42c01c/000004750012.jpg" /> Mendocino High One of my great inspirations, Taryn Simon, revealed to me that fact is, indeed, greater than fiction. Her collections of photography document unlikely objects; American Index of the Hidden and Unfamiliar offers visual cues into the secrets of the United States. It is a volume of mystery and intrigue, of access and beauty. In her volumes, Simon offers a robust, fleshed out recollection.In the hopes of weaving fact and fiction together, this zine combines found objects from Mendocino and Fort Bragg thrift stores with analog photos I took during our trip there in July, 2018. Aren’t pages from the magazines we read as enlightening as actual photographs of us? Sometimes I can’t capture an experience as fully as I need to. Not sure if this is art or a disorder.Photography feature on Ain't Bad. Printed at Outlet. <img width="1768" height="1171" width_o="1768" height_o="1171" data-src="https://freight.cargo.site/t/original/i/0b707e26d249d06b6d9e9a7ffd8f618843865a1544ea163407ef765da884410d/S.Fidler_Mendo_8.png" data-mid="205166050" border="0" src="https://freight.cargo.site/w/1000/i/0b707e26d249d06b6d9e9a7ffd8f618843865a1544ea163407ef765da884410d/S.Fidler_Mendo_8.png" /> <img width="1768" height="1171" width_o="1768" height_o="1171" data-src="https://freight.cargo.site/t/original/i/2b130462d3d424a1a8a30f4ae0f8ee954c1d6eaafce96c6375a5d3f16c669fe6/S.Fidler_Mendo_2.png" data-mid="205166044" border="0" src="https://freight.cargo.site/w/1000/i/2b130462d3d424a1a8a30f4ae0f8ee954c1d6eaafce96c6375a5d3f16c669fe6/S.Fidler_Mendo_2.png" /> <img width="1768" height="1171" width_o="1768" height_o="1171" data-src="https://freight.cargo.site/t/original/i/09cc92438729a5fce63a956280c6ee1ff9dff03150dfeb68d81dff389521de4e/S.Fidler_Mendo_3.png" data-mid="205166045" border="0" src="https://freight.cargo.site/w/1000/i/09cc92438729a5fce63a956280c6ee1ff9dff03150dfeb68d81dff389521de4e/S.Fidler_Mendo_3.png" /> <img width="1768" height="1171" width_o="1768" height_o="1171" data-src="https://freight.cargo.site/t/original/i/47adc13a3bd63dfadcc4c4c695a4fd92fcfa0445b73264fc19de2265c827513b/S.Fidler_Mendo_4.png" data-mid="205166046" border="0" src="https://freight.cargo.site/w/1000/i/47adc13a3bd63dfadcc4c4c695a4fd92fcfa0445b73264fc19de2265c827513b/S.Fidler_Mendo_4.png" /> <img width="1768" height="1171" width_o="1768" height_o="1171" data-src="https://freight.cargo.site/t/original/i/cc98ecf3c00f5de2c48ad09234530590952697bc25d1e367c776f5dcdedbc63e/S.Fidler_Mendo_5.png" data-mid="205166047" border="0" src="https://freight.cargo.site/w/1000/i/cc98ecf3c00f5de2c48ad09234530590952697bc25d1e367c776f5dcdedbc63e/S.Fidler_Mendo_5.png" /> <img width="1768" height="1171" width_o="1768" height_o="1171" data-src="https://freight.cargo.site/t/original/i/1b3ec89d3db034e09b7b86100fe09c8f882df0819ab0da0ad2cc10773ee146cd/S.Fidler_Mendo_6.png" data-mid="205166048" border="0" src="https://freight.cargo.site/w/1000/i/1b3ec89d3db034e09b7b86100fe09c8f882df0819ab0da0ad2cc10773ee146cd/S.Fidler_Mendo_6.png" /> <img width="1768" height="1171" width_o="1768" height_o="1171" data-src="https://freight.cargo.site/t/original/i/91122d2aaec04c528838ba5335b0afaad68619bc772e76cf7b5db77eed18a198/S.Fidler_Mendo_7.png" data-mid="205166049" border="0" src="https://freight.cargo.site/w/1000/i/91122d2aaec04c528838ba5335b0afaad68619bc772e76cf7b5db77eed18a198/S.Fidler_Mendo_7.png" /> <img width="1768" height="1171" width_o="1768" height_o="1171" data-src="https://freight.cargo.site/t/original/i/76847960b5a9a7fb457f625be96e29c0a2dbabd3f4985d19b083ce23babc3be4/S.Fidler_Mendo.png" data-mid="205166051" border="0" src="https://freight.cargo.site/w/1000/i/76847960b5a9a7fb457f625be96e29c0a2dbabd3f4985d19b083ce23babc3be4/S.Fidler_Mendo.png" /> Not Erotica A collaborative project with writer Hannah Westly. Together, we created an illustrated essay of trying, and failing, to write an erotic novel. A self published book ed. of 30. To push the concept further, I created limited edition embroidered crewneck sweatshirts and sticker sheets. Zine&nbsp;release party at Land Gallery. Printed at ColorHaus. <img width="2000" height="1304" width_o="2000" height_o="1304" data-src="https://freight.cargo.site/t/original/i/ba8d19e4ecbb39c04d4d08916047537450542f9083e0467c144d225a74ad759b/S.Fidler_NotErotica.jpg" data-mid="207229094" border="0" src="https://freight.cargo.site/w/1000/i/ba8d19e4ecbb39c04d4d08916047537450542f9083e0467c144d225a74ad759b/S.Fidler_NotErotica.jpg" /> <img width="2000" height="1304" width_o="2000" height_o="1304" data-src="https://freight.cargo.site/t/original/i/090f7b6aae6898a1678a5b458f65c1b7ea079ed47197a1d59ab6a0194924a198/S.Fidler_NotErotica_3.jpg" data-mid="207229092" border="0" src="https://freight.cargo.site/w/1000/i/090f7b6aae6898a1678a5b458f65c1b7ea079ed47197a1d59ab6a0194924a198/S.Fidler_NotErotica_3.jpg" /> <img width="2000" height="1304" width_o="2000" height_o="1304" data-src="https://freight.cargo.site/t/original/i/a9ca0d106251c8eb555535ba72a113b4db3230f5cf40109cb92b2d0c99cde606/S.Fidler_NotErotica_2.jpg" data-mid="207229091" border="0" src="https://freight.cargo.site/w/1000/i/a9ca0d106251c8eb555535ba72a113b4db3230f5cf40109cb92b2d0c99cde606/S.Fidler_NotErotica_2.jpg" /> <img width="2000" height="1304" width_o="2000" height_o="1304" data-src="https://freight.cargo.site/t/original/i/04b1ff08d768931c3e537d4b672a3146d2e53f10ba129a2ba18694972b85467e/S.Fidler_NotErotica_4.jpg" data-mid="207229093" border="0" src="https://freight.cargo.site/w/1000/i/04b1ff08d768931c3e537d4b672a3146d2e53f10ba129a2ba18694972b85467e/S.Fidler_NotErotica_4.jpg" /> <img width="1500" height="978" width_o="1500" height_o="978" data-src="https://freight.cargo.site/t/original/i/fa809729236bb4a896310676f653200d352bf05bda9e43d2394ae6c7295d0218/NotEroticaMockup.gif" data-mid="205159581" border="0" src="https://freight.cargo.site/w/1000/i/fa809729236bb4a896310676f653200d352bf05bda9e43d2394ae6c7295d0218/NotEroticaMockup.gif" /> https://sitafidler.com/About Fri, 02 Feb 2024 19:37:27 +0000 Sita Fidler https://sitafidler.com/About About I'm Sita, a designer in Portland. I partner with clients to build thoughtful brand identities and strategic digital, print, and retail experiences. I am currently designing at Thesis, where I am part of a dedicated Nike team.My personal artistic practice involves analog methods of creating. After hours, I enjoy collaging with found materials, drawing, and zinemaking. Most recently I have been learning to quilt. Experience Senior Designer —&nbsp;Thesis (Clients: Nike, Jordan, Nalgene, AirTable) Senior Designer — Driveway Designer — Herenow (Clients: Nike, Columbia Sportswear, Intuit Quickbooks)Intern ︎︎︎ Brand Designer — Vacasa Photo Editor — Travel + Leisure Magazine Digital Media Intern — Aperture Photography Foundation <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f112fc9aa2f9b7625ae55d3483ec545cad14a19bd0d776439b29bc32e9bd5c8b/headshot.png" data-mid="203749377" border="0" src="https://freight.cargo.site/w/1000/i/f112fc9aa2f9b7625ae55d3483ec545cad14a19bd0d776439b29bc32e9bd5c8b/headshot.png" />